These are some of my notes on a bunch of videos:
Native vs HTML5 & an Argument to Incorporate Both - Bo Fishback and Eric KoesterFolks from Zaarly talk about their progress from Html5 to native... With some bits of html. It depends on the funnels of user acquisition, the response is not (in most cases) as good in HTML5 as others. They've used their web site to test new User eXperience tricks, that if tested ok would make it to their native apps.So, their point is: take as much as possible from both worlds!The New Age of Interactive Marketing: Creating One to One Relationships with Mobile - Dorrian PorterDorrian Porter from Mozes, Inc gives the marketing company view on how the new technologies (smart-located devices) can help marketing companies fill up our life with personalized "just for you" ads... Nothing very new here, but somehow scared me as to how much they'll be able to flood us with marketing :)
Hey Startups, SoLoMoCo is No Longer 'Emerging'. Stop Acting Like It Is - Mike SchneiderMike Schneider, @ScheinderMike -talking perhaps a bit "as if in a hurry" although maybe it was fine since the talk was early morning- gives a very "felt" talk on how startups should use SoLoMoCo to get profile data, since that is what can and has to be sold to marketers! I agree, it's no longer of interest to know how many users you have, but how they are, and that's where SoLoMoCo really can help, startups must have as best APIs to provide that data as possible, and that's a great value. Another great advice: don't go for check ins, go for natural flow and get the data from it.
HTML5: Advanced data visualization with Google Maps API - Josh Livni and Brendan KennyJosh Livni and Brendan Kenny from Google show some code! How to use WebGL to benefit using graphics cards from HTML5 to be able to present a big amount of data in a very fast and interactive way. They expose some very interesting examples on top of maps, along with some tricks to load data. A bit long but interesting video.
Note: this doesn't apply on mobile, though... It runs, but at 4fps...
A Deep Dive Into Using The HTML5 GeoLocation API with PhoneGap - Steven Gill
Well, to be honest I believe those two videos are very poor, I expected much more. They provide very few content on using the mapping API with PhoneGap. Luckily there's very good content of the subject that can be found in the web.
Hunch Global: Mining and Visualizing the Local Search Taste Graph - Harold Cooper
Well, this is a very interesting talk. Pity it just shows what Hunch can achieve but doesn't get into what's behind (hard, soft, platforms...). But makes a very good point showing that Location is the "core" and user's preferences the "engine" that runs Hunch.
Prototyping Location Apps With Big Data - Matt Biddulph
Tries to show how to incorporate data analysis with Hadoop and Pig into any aplication. It gets to the point of it, but becomes a bit too "intense": good for the ones that can follow the talk (knowledgeable on AWS, Hadoop, Pig...), but the rest (I include myself) can get lost on the way.
Building Imaginary Worlds: SketchUp and Custom Street View - Mano Marks and Adam HechtDidn't like this one too much... They talk about Google SketchUp, the tool they use to create 3D models (for example to be used in Google Earth), how to model a warehouse, etc. Given that this has nothing to do (directly) with location, seems like free marketing stuff for Google...
New Lines on the horizon - Josh Williams, FacebookJosh shows how location evolved in the Facebook platform. First location was a tag that you could add to anything in FB. Now it's been added to their OpenGraph and TimeLine features. Given that they say to get 2 billion monthly locations, seems logical.He mentions that FB plans to augment their OpenGraph, Place editing API and geo-coding and reverse geo-coding capabilities in the near term.
How open is open? Five years later…. - Ian White, Urban Mapping IncWell, Ian explains the whole history about his legal issues getting location data of the NY Underground… My God, it's somehow hard to believe nowadays that those things happened... and still do in some places (yes, some european places I mean).Then he explains interesting examples of strange privatization process of public data: all public data that is given to private companies to be made publicly available... only to become privatized in some way so developers (or others) have to pay to use them. Ian resumes the "Privatization of public data": there are two ways to be open, one like "open sesame", open door, etc. vs. open as a clinched fist.Platform, APIs and Apps: Building the "where" ecosystem - Gary Gale, NokiaThis talk is a must watch. Nokia believes completely that Location is a must. And people has many devices, so the need multiplies by a factor. The use of location data is to identify patterns and trends: know your customers/users.Nokia has created what they call "The Where platform": one of the biggest assets of Nokia; and why this video is worth watching.
Reference Data + Activity Data = Smart DataThe Where Platform has lots of API, already available. In Q1 2012 they had 4.6 Billion hits per month! Their commitment is that they can provide their mapping and location services on all kinds of screens: HTML5 is the solution.
Some customers of their platform:
Note: found some minor issues with the links though, some links to download videos wrongly pointed to other videos instead. Maybe O'Reilly folks can double check the links on the product's page ;) Thanks!
Note2: You can find most of the presentations' slides and some of the Videos available for free here: http://whereconf.com/where2012/public/schedule/proceedings